BP 9: Technology & Fashion

It’s crazy to think about what an impact technology has had on the fashion industry. I believe that technology aided in further developing the fashion industry. Social media platforms and blogs have actually launched fashion careers and have changed the way businesses run. There are now over 250 million bloggers in the world, and fashion companies have changed their entire method of advertising. Fashion brands now spend way more money on influencers and bloggers to advertise for them in comparison to catalog/ tv ads. Designers are also able to share their collection with the world in an instant by posting their designs on social media. Many brands have even further established their name in the fashion industry through the use of social media and technological advancements.

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